Title | Fair |
Agency | Y&R Israel |
Campaign | Fair |
Advertiser | DIRECT Pojiťovna, a.s. |
Brand | Direct Insurance |
Posted | September 2002 |
Product | Car Insurance |
Business Sector | Insurance |
Tagline | Direct Insurance. Not Just For The Price. |
Story | The campaign illustrates the fact that "life isn't always fair... At least you can have a fair insurance company |
Media Type | Television |
Length | |
Soundtrack | La Bamba |
Creative Director | Gideon Amichay |
Creative Director | Yoram Levi |
Copywriter | Erez May-Tal |
Art Director | Jonathan Lang |
Photographer | Mano Kadosh |
Production Company | Gefen Production |
Director | Shahar Segal |
Production Company Producer | Lilach Gur Ariey |