| Title | Sally Field |
| Agency | BBDO New York |
| Campaign | Smarter Investor - Charles Schwab |
| Advertiser | Charles Schwab |
| Brand | Charles Schwab |
| Date of First Broadcast/Publication | 2000 / 1 |
| Product | Investment Services |
| Business Sector | Banking & Financial Services, Investments, Stock Brokers |
| Tagline | Charles Schwab. Greeting a world of smarter investors. |
| Story (original language) | Sally Field, actrice, passe un entretien d'embauche. Elle ne cesse de dire "i'd like to say thank you to you, because you like me, you really like me". Parodie de la remise des Oscars où elle ne faisait que répéter la même phrase. Schwab refuse. Elle est déçue. On voit l'image "Sally Field, Schawb investor". Visuel du site internet. Sally Field se trouve dans l'ascenceur avec un groupe de vieilles femmes. Elles reprennent la parodie "we really like you". Sally Field n'est pas contente. Pay off. |
| Media Type | Television |
| Length | |
| Market | United States |
| Executive Creative Director | Ted Sann |
| Executive Creative Director | Charlie Miesmer |
| Creative Director | Jimmy Siegel |
| Creative Director | Charlie Miesmer |
| Copywriter | Jimmy Siegel |
| Copywriter | Elliot Riskin |
| Art Director | Ron Palumbo |
| Agency Producer | J.D. Williams |
| Director | David Cornell |
| Actor / Celebrity | Sally Field |
| Editor | Gary Hernandez |
| Production Company | Headquarters / Bicoastal |