| Title | Pay Attention |
| Agency | Y&R Israel |
| Campaign | Perk up your ears - IBS |
| Advertiser | IBS - Israel Radio |
| Brand | Israel Radio |
| Posted | June 2006 |
| Business Sector | Advertising & Communication |
| Tagline | Radio advertising works |
| Media Type | Television & Cinema |
| Length | |
| Executive Creative Director | Gideon Amichay |
| Copywriter | Gideon Amichay |
| Art Director | Gideon Amichay |
| Production Company | Ishay Hadas Productions |
| Agency Producer | Shira Ben-Dov |
| Producer | Ishay Hadas |
| Music | Philipe Gozlan |
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