| Title | Echoes |
| Title (original language) | Les échos |
| Agency |
Preferendum
|
| Campaign |
Echoes
|
| Advertiser |
Microstategy
|
| Brand |
Microstategy
|
| Posted | April 2001 |
| Product |
Computing service
|
| Product (original language) | Service informatique
|
| Business Sector | Business Services
|
| Story | To show that behind every person is hidden a lot of information to be exploited which will henceforth be able to use in the relationship and communication with one's customers. |
| Story (original language) | Montrer que derrière chaque individu se cache une mine d'informations à exploiter qu'il sera désormais possible d'utiliser dans la relation et la communication avec ses clients. |
| Philosophy | To focus decision-makers'attention who are "reluctant or uninitiated" to the new sources of business. To search impact in order to provoke their wondering. |
| Philosophy (original language) | Attirer l'attention des décideurs un peu "hermétiques ou peu initiés" aux nouvelles sources de business. Chercher l'impact pour provoquer une interrogation de leur part. |
| Problem | To overcome the indifference felt regarding e-business and CRM. To bring the company to big accounts decision-makers attention. |
| Problem (original language) | Vaincre l'indifférence par rapport au e-business et au CRM. Faire émerger l'entreprise auprès des décideurs de grands comptes. |
| Media Type |
Newspaper
|
| Creative Director |
Jean-Pierre Brochen
|
| Art Director |
Jean-Pierre Brochen
|
| Account Director |
Birgit de Fayet
|
| Art Director |
Sylvain Bidoire
|
| Advertising Manager |
Isabelle Carcassone
|
