| Title | Le Figaro |
| Title (original language) | Le Figaro |
| Agency |
Preferendum
|
| Campaign |
Le Figaro
|
| Advertiser |
SVP
|
| Brand |
SVP Services
|
| Posted | April 2001 |
| Business Sector | Government Information & Services
|
| Story | An analogy between the mountainous areas and the quantity of information which hover around businesses. Some of this information contains traps or show themselves incomplete within the framework of a first reading. That is why SVP consultants act as guides, in other words as a refuge value in terms of information. |
| Story (original language) | Analogie entre les étendues montagneuses et la masse d'informations qui gravitent autour des entreprises. Certaines comportent des pièges ou se révèlent incomplètes dans le cadre d'une lecture brute. Pour cela les consultants SVP se révèlent comme des guides, autrement dit comme la valeur refuge en matière d'information. |
| Philosophy | To show the added value brought by a thousand SVP consultants as real guides for the right information for businesses. |
| Philosophy (original language) | Montrer la valeur ajoutée apportée par les 1000 consultants SVP : véritables guides de l'information pour les entreprises. |
| Problem | To restore a qualitative dimension to SVP and differentiate from other sources of possible information for a company. |
| Problem (original language) | Redonner une dimension qualitative à SVP et la différencier des autres sources d'informations possibles pour une entreprise. |
| Media Type |
Newspaper
|
| Creative Director |
Jean-Pierre Brochen
|
| Art Director |
Jean-Pierre Brochen
|
| Account Director |
Birgit de Fayet
|
| Advertising Manager |
Emmanuelle Gongora
|
| Photographer |
Hugues Bouman
|
