Borghi/Lowe is a Brazilian advertising agency and its name, actually, is formed by two surnames: Borghi and Lowe. Lowe is one of the biggest advertising groups in the world. In Brazil, Lowe has been present for 55 years, building strong brands such as Renault, Johnson & Johnson, OMO and Rexona with memorable campaigns. Borghi, in turn, comes from José Henrique Borghi. One of the most awarded Brazilian creatives, who has a long history with great brands such as Fiat, Parmalat, Itaú, InBev, Microsoft, American Express, among others. In 2006, the structure and global vision of a multinational agency joined forces with the expertise and creativity of an independent and 100% Brazilian startup created by Zé Borghi. From this merger, Borghi/Lowe was born.