| Title | Mermaid |
| Agency | McKinney |
| Campaign | The Roaming Gnome |
| Advertiser | Travelocity.com LP |
| Brand | Travelocity.com |
| Posted | March 2013 |
| Business Sector | Online Travel & Reservation Services |
| Tagline | Go and Smell the Roses |
| Story | "Go & Smell the Roses" is more than a tagline in an advertising campaign. It's a rally cry. With this new campaign, we are using our most powerful asset, the iconic Roaming Gnome, to inspire and instigate people to get off the couch, to go and smell the roses. |
| Media Type | Television |
| Length | |
| Market | United States |
| Chief Creative Officer | Jonathan Cude |
| Group Creative Director | Philip Marchington |
| Art Director | Matt Trego |
| Art Director | Meg Sewell |
| Copywriter | Stevie Archer |
| Copywriter | Chris Hancock |
| Executive Agency Producer | Josh Eggleston |
| Production Company | Reset |
| Director | Vesa Manninen |
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