Title | Headless |
Agency | Duval Guillaume |
Campaign | Bowling Balls - Overpoort Bowl |
Advertiser | Overpoort Bowl |
Brand | Overpoort Bowl |
Posted | January 2006 |
Product | Bowling |
Business Sector | Culture, Leisure & Sport |
Story | The campaign aimed for the area around the Overpoort Bowl, a popular bowling alley right in the hart of the Ghents student neighbourhood. All kinds of round objects in the scenery were provided with 3 little round black stickers, representing holes. The effect of this is that all of the sudden any round object were transformed into a bowling ball. Bike helmets, watermelons, traffic signs, All round objects around the bowling alley got a bowling ball make-over. |
Philosophy | Even indoors, students were subtly tempted to go bowling more often: in several pubs in the neighborhood, the well known toilet sign was replaced with a sign in which the icon held its head as a bowling ball. |
Result | As of last month, bowling has significantly increased in Ghent. Cause of this is the new guerilla campaign created by Duval Guillaume Brussels. |
Media Type | Other Collateral |
Creative Director | Katrien Bottez |
Creative Director | Peter Ampe |
Art Director | Geert De Rocker |
Copywriter | Tom Berth |
Graphics | Lim Sijmons |
Studio | Mark Gillioen |
Production Manager | Willy Hebbrecht |
Account Supervisor | Matthias Dubois |