ITV1 - "The Jury"

BBH

BBH London, United Kingdom

7560

Brand: ITV1
Country: United Kingdom

Advertiser: ITV

Title	The Jury
Agency	BBH
Campaign	The Jury
Advertiser	ITV
Brand	ITV1
Date of First Broadcast/Publication	2011 / 11
Business Sector	TV/Radio Programs & Stations
Story	The creative is formed of the 12 Jurors’ eyes alongside the campaign line ’12 views, one verdict’. The digital creative features the eyes eerily blinking at the viewer, evoking the feeling that they too are under scrutiny.
Problem	The brief was to continue to build ITV1’s reputation for quality drama. The Jury is not your typical court-room drama, where the focus is on the case, the court, the defendant and barristers. It’s instead a compelling, character based series which focuses on the everyday people who find themselves at the centre of one of the most controversial criminal re-trials of their time. The brief was to continue to build ITV1’s reputation for quality drama. The Jury is not your typical court-room drama, where the focus is on the case, the court, the defendant and barristers. It’s instead a compelling, character based series which focuses on the everyday people who find themselves at the centre of one of the most controversial criminal re-trials of their time.
Media Type	Digital
Production Company	Grand Visual
Account Manager	Lucy Scott
Agency Producer	Kate Sutherland
Creative Director	Kevin Stark
Creative Director	Nick Kidney
Creative Team	Carl Broadhurst
Creative Team	Peter Reid
Advertising Manager	Henry Windridge
Advertising Manager	Oliver Rudland
Strategic Business Lead	Zara Mirza
Strategist	Emma Caldwell
Photographer	Giles Revell
Production Company	Little Yellow Jacket
Producer	Thalia Murray
Post Production	Wellcom Retouching
Designer	Sid Russell
Production Company	The Mill London