Title | Banker |
Agency | McCann Manchester |
Campaign | Priceless holidays guaranteed - Portland direct |
Advertiser | Thomson Holidays |
Brand | Portland Direct |
Posted | April 2002 |
Business Sector | Travel Agencies, Tour Operators |
Philosophy (original language) | Primarily to create a clear customer proposition which has real focus and can be clearly differentiated not just from other direct channel operators but from high street operators too. |
Media Type | Direct Marketing |
Market | United Kingdom |
More Information | www.portland-direct.co.uk |
Account Manager | Mary O'Dwyer |
Creative Team | Dawn Hoskinson |
Creative Team | Lee Manson |