| Title | Raising the Game |
| Agency | MullenLowe UK |
| Campaign | Raising the Game |
| Advertiser | Coral |
| Brand | Coral |
| Date of First Broadcast/Publication | 2012 / 12 |
| Business Sector | Online Gambling |
| Tagline | Raising the Game |
| Story | To position Coral at the forefront of the UK betting industry and stand out in a saturated market, the brand needed to promote the new industry leading format and market beating offers of its online division, Coral Interactive. We needed to create a game-changing campaign that positioned Coral as the forerunner in a new era of betting; uniquely positioned to cater to the explosion of new bet-in-play customers. The ad features a 1930s style football traveling through the air, shedding its skin to reveal a 50s style one, then a 70s style one – gradually evolving into a modern day football with the line ‘sport has evolved, betting has too’. |
| Media Type | Television |
| More Information | http://www.dlkwlowe.com/project/raising-the-game/ |
| Post Production | Prime Focus |
| Production Company | Good Egg |
| Agency Producer | Ally Dean |
| Creative Team | Theo Bayani |
| Executive Creative Director | Richard Denney |
| Executive Creative Director | Dave Henderson |
| Creative Team | Miguel Gonzalez |
More Work
SEE ALLABP Centenary 3
- BRAND:
- ABP
- AGENCY:
- Future East films
ABP Centenary 2
- BRAND:
- ABP
- AGENCY:
- Future East films
ABP Centenary 1
- BRAND:
- ABP
- AGENCY:
- Future East films
ABP Centenary
- BRAND:
- ABP
- AGENCY:
- Future East films
Jockey or Nothing (On)
- BRAND:
- Jockey
- AGENCY:
- Law & Kenneth Saatchi & Saatchi Mumbai
Real Support Makes Real Hero
- BRAND:
- Oppo
- AGENCY:
- Prime Focus Technologies