Toyota - "Toyota - A SIRIOUS safety message"

Saatchi & Saatchi

Saatchi & Saatchi Stockholm, Sweden

28284

Title	Toyota - A SIRIOUS safety message
Agency	Saatchi & Saatchi
Campaign	A Sirious safety message
Advertiser	Toyota Motor Corporation
Brand	Toyota
Date of First Broadcast/Publication	2015 / 7
Business Sector	Automotive
Story	The new radio ad, which aims to eliminate distraction from safe driving - has a conversation with the phone via the ‘Hey Siri’ function (a feature only introduced a few months ago) to turn the airplane mode on, as long the phone is plugged in
Problem	The campaign aims to tackle a problem on Swedish roads - mobile phone use in cars. In fact it’s a current problem across the world. For example, one in four accidents are caused by mobile phone use in the USA and Great Britain. Previous Government and media campaigns have tried to discourage drivers from using their phone whilst driving, but the ping of a text is far too tempting for some, so the best thing is to turn the phone off!
Media Type	Case Study
Length	107 seconds
Executive Creative Director	Jason Mendes
Advertising Manager	Jan Casserlöv
Creative Director	Regner Lotz
Creative Team	Casper Christensen
Creative Team	Rene Schultz
Business Director	Annette Piilgaard
Account Director	Charlotta Tibbelin
Account Manager	Diana Wellendorf
Director	Patrik Gyllström
Editor	Patrik Gyllström
Executive Producer	Rikard Åström
Production Company Producer	Cathrin Holmqvist
Associate Copywriter	Jacob Norremark
Associate Art Director	Stefan Arnoldus