| Title | Unfamous Athletes |
| Agency | Leo Burnett |
| Campaign | Giant Real Riders Sponsorships |
| Advertiser | Giant Manufacturing Co. Ltd. |
| Brand | Giant |
| Date of First Broadcast/Publication | 2011 / 7 |
| Business Sector | Bicycles |
| Philosophy | The Tour de France is possibly the most heavily sponsored sporting event on the planet. Hundreds of brands compete for attention, on any available surface and on every available athlete. However, Giant Australia and Leo Burnett Melbourne have decided to break with convention and divert their sponsorship dollars towards the people they think make the biggest contribution to the sport of cycling: the everyday rider. |
| Media Type | Television |
| Art Director | Justin Nagorcka |
| Executive Creative Director | Jason Williams |
| Producer | Georgina Toole |
| Director | Marcus Flack & David Schmidt |
| Copywriter | sarah mcgregor |
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