Title | The Personal Billboard |
Agency | BBR Saatchi & Saatchi |
Campaign | The Personal Billboard |
Advertiser | Elite Coffee |
Brand | Café Namess |
Date of First Broadcast/Publication | 2012 / 10 |
Business Sector | Coffee, Tea, Chocolate Drinks, Breakfast Drinks |
Story | In a country where international brands are seen to offer a sense of prestige, people are apprehensive about admitting how much they lone the local coffe brand, Elite Café Namess. In 2012, Elite chose to feature real consumers in their ads, giving them an opportunity to openly profess, in the most public medium, their love for their favorite coffee brand. 1000 billboards were posted nationwide with a different specific outdoor appearing on each one, in a location of their own choosing. |
Media Type | Outdoor/Out of Home |
Length | |
Chief Creative Officer | Yoram Levi |
Creative Director | Eran Nir |
Creative Director | Eddie Goldenberg |
Art Director | Ori Hasson |
Art Director | Yuval Zuckerman |
Copywriter | Shachar Aylon |
Copywriter | Yiftach Sarig |