Title | Big Drive (Part 2) |
Agency | Wieden + Kennedy |
Campaign | Tiger Woods '08 - EA Sports |
Advertiser | Electronic Arts Inc. |
Brand | EA Sports |
Posted | August 2007 |
Product | Tiger Woods PGA Tour '08 |
Business Sector | Video Games/Consoles |
Tagline | It's in the game. |
Story | Shot in both live action and with game footage, this spot showcases the brand new GamerNet feature in Tiger Woods 08. A little girl challenges Tiger Woods to a competition who has the longest fairway drive? Following an impressive drive by Tiger, a little girl steps up to the tee and beats his drive by several yards. A disappointed Tiger steps off the fairway as we see an endless line of people lining up to get a shot at beating the girls drive. |
Problem | To create momentum and a high level of excitement around the launch of Tiger Woods PGA Tour 08, and introduce the gaming community to EA Sports GamerNet. |
Media Type | Television |
Length | |
Post Production | Joint Editorial House |
Audio Post Production | Joint Editorial House |
Sound Design Company | Joint Editorial House |
Creative Director | Jose Cabaco |
Creative Director | Tim Wolf |
Copywriter | Chris Jacobs |
Art Director | Jason Berry |
Account Director | Steve Barry |
Account Director | Victoria Krueger |
Executive Creative Director | Jelly Helm |
Executive Creative Director | Steve Luker |
Executive Agency Producer | Ben Grylewicz |
Production Company | PYTKA |