APRIL 2008 - Jose Cabaco, a creative director at Wieden + Kennedy in Portland, Ore., has been hired by Euro RSCG Worldwide as its first chief creative officer for North American operations.
At Wieden, Cabaco, 43, oversaw creative strategy for Nike Europe, Nike Latin America and Electronic Arts. Cabaco, who also worked at Wieden in Amsterdam, the Netherlands, spent much of his career in Portugal.
Born in Maputo, Mozambique, Cabaco studied industrial design at the Institute of Art & Design in Lisbon and went on to work at agencies such as Saatchi & Saatchi, Cineponto/Leo Burnett Lisbon, Vitruvio Leo Burnett Madrid, Young & Rubicam, Nova Publicidade and EPG/TBWA in Lisbon. He co-founded his own agency in Lisbon in 2001 called Home, which later merged with Grey Advertising.
Prior to advertising, Cabaco worked as a car, furniture and ceramics designer. He also co-founded Bike magazine and was a creative partner at Sneakers Delight stores in Portugal.
While he has strong U.S. experience, he has worked on four continents, speaks five languages and embodies a global cultural spirit. And his ventures go beyond advertising and even communications. His perspective on clients' business challenges and on how we set up an agency model of the future will be invaluable.