Title | The |
Agency | Wieden + Kennedy |
Campaign | The Band - EA |
Advertiser | Electronic Arts Inc. |
Brand | EA |
Posted | December 2007 |
Product | Rock Band |
Business Sector | Video Games/Consoles |
Tagline | Start a Band. Rock the World. |
Story | Sitting in their opulent Lear jet full of Rock Band instruments, the four rockers discuss why so many band names begin with the word The The Shins and The Hives, for instance. When the guitar player, Eric, chimes in with The Losers, his band mates playfully rail on him. |
Problem | To create excitement around the launch of Rock Band and establish the game as the top title within the music video game category. |
Media Type | Television |
Length | |
Market | United States |
Soundtrack | Suffragette City |
Post Production | Joint Editorial House |
Creative Director | Jose Cabaco |
Creative Director | Tim Wolf |
Creative Director | Jed Alger |
Copywriter | Jonathan Raymond |
Art Director | Storm Tharp |
Account Director | Brendan Keenan |
Account Executive | Jordan Delapoer |
Agency Producer | Niki Polyocan |
Agency Producer | Jessica Staples |
Executive Creative Director | Jelly Helm |
Executive Creative Director | Steve Luker |
Executive Agency Producer | Ben Grylewicz |
Production Company | Smuggler |
Director | Randy Krallman |
Audio Post Production | Lime Studios |
Sound Design Company | Amber Music |
Music | David Bowie |