| Title | New Colors |
| Agency | TBWA\PARIS |
| Campaign | New Colors |
| Advertiser | McDonald's |
| Brand | McDonald's |
| Date of First Broadcast/Publication | 2023 / 3 |
| Business Sector | Restaurants & Fast Food |
| Story | A TV campaign featuring a little boy who thinks he's a magician and in his imagination transforms everything around him into another color : a dog, a building, a crosswalk, a car, a kiosk, before his mom does even more and changes the color of McDonald's fries for real. |
| Philosophy | The opportunity to put color in the daily life of the French at this end of winter. |
| Problem | McDonald's France innovates and launches french vegetable fries, with beetroots, parsnips and carrots. An explosion of flavors and colors |
| Media Type | Television |
| Length | |
| Soundtrack | Coming Thru |
| Production Company | Partizan Paris |
| Sound Production | \ELSE |
| Advertising Manager | Xavier Royaux |
| Advertising Manager | Anne LAINE |
| Advertising Manager | Clémence de Raulin |
| Advertising Manager | Guillaume Milesi |
| Advertising Manager | Marie Olivier |
| Account Management | Christophe Neyret |
| Account Management | Margaux Wanin |
| Account Management | Julia Montagu |
| Account Management | Nina Fernandes |
| Executive Creative Director | Benjamin Marchal |
| Executive Creative Director | Faustin Claverie |
| Art Director | Sébastien Guinet |
| Copywriter | Josselin Pacreau |
| Associate Art Director | Julie Magnier |
| Creative Producer | Guillaume Faurel |
| Post Production | Elise Gamboa |
| Production Company Producer | Khalid Tahhar |
| Music Supervision | Ferdinand HUET |
| Sound Director | Fabrice Pouvreau |
| Art Buyer | Feriel Simon |
| Photographer | Pol Kurucz |
| Photographer | Early Morning |