Partizan Paris Insights

Regardons les annonceurs qui s’attaquent à la Coupe du Monde de rugby. read more

While rugby can’t equal the global popularity of football (or “soccer”, if you’re reading in the US), the Rugby World Cup remains a valuable property. read more

Perhaps even more than advertising itself, immigration has been a major theme and driving force of Mercedes Erra’s life. Born in Catalonia, not far from Barcelona, she arrived in France at the age of six, not speaking a word of French. Her “otherness” became a motor to succeed. read more

I recently posted what I thought were the best ever creative directors in advertising. One of those creative directors was Remi Babinet, the Chief Creative Officer of BETC in Paris. read more

Un dispositif de pré-rolls innovant read more

A spectacular pre-rolls campaign playing with the repetition of the videos. read more