| Title | Easy Night Out |
| Agency | Anomaly |
| Campaign | Easy Night Out |
| Advertiser | Anheuser-Busch InBev |
| Brand | Bud Light |
| Date of First Broadcast/Publication | 2024 / 2 |
| Business Sector | Beers, Ciders, Lagers |
| Story | “Easy Night Out” follows a group of friends who unleash the Bud Light Genie from a bottle of Bud Light in their fridge while hanging out. The Bud Light Genie grants easy wishes, turning a basic night out into a series of epic adventures that include a ride to the bar in a stretch DeLorean with Bud Lights later magically appearing at every table. As the Bud Light Genie continues to grant wishes, the friends encounter a few fan-favorite personalities, with Peyton Manning becoming part of the best friend group, Post Malone hosting an epic backyard concert, and Dana White leading a weigh-in featuring one of the friends. |
| Philosophy | *POOF* Super Bowl LVIII is here and Bud Light, the Official Beer Sponsor of the NFL, returns to the biggest weekend of the NFL season with a brand-new commercial that brings the magic and promises an “Easy Night Out” for 21+ fans everywhere. The spot introduces a brand-new character, the Bud Light Genie, who makes a night out with friends easy to enjoy. It also features a star-studded cast spanning across the key passion points for the brand – football, music and combat sports – including NFL Hall of Famer Peyton Manning, singer and rapper Post Malone, and UFC CEO Dana White. Extending Easy Wishes to Fans Starting today and leading up to Super Bowl LVIII on February 11, Bud Light will bring the Bud Light Genie’s magic from the screen to fans nationwide by granting Easy Wishes, with the chance to win an epic Las Vegas getaway for your squad, beer money and more. The Easy Wishes won’t stop in Vegas: the Bud Light Genie will continue to grant epic experiences and prizes all year round. Fans will have the opportunity to win tickets to events across Bud Light’s passion points, including March hoops, UFC, NFL and more. To test your luck, head to http://budlight.com/easywishessweeps. Bud Light Live From Las Vegas! The Bud Light Genie is extending his magic to Las Vegas. To kick off Super Bowl LVIII weekend celebrations in Las Vegas, Bud Light will bring ‘The Bud Light Backyard Tour Presents Zach Bryan’ to an intimate venue at The Chelsea at The Cosmopolitan of Las Vegas on February 9, making it even easier for fans to enjoy the sounds of GRAMMY® Award-winning country artist, Zach Bryan, and GRAMMY® Award-winning R&B artist, Leon Bridges. This year’s Super Bowl LVIII campaign marks the second year of Bud Light’s “Easy to Drink, Easy to Enjoy” platform, which has carried through the 23-24 NFL season with “Easy to Sunday” kicking off the season and “Easy Rounds” running through the playoffs alongside the brand’s biggest Super Bowl ticket giveaway ever, sending lucky 21+ fans to the big game. |
| Media Type | Television |
| Length | |
| VFX/Post Production | The Mill New York |
| Chief Creative Officer | Mike Byrne |
| Creative Director | Nick Alcock |
| Creative Director | Taylor Green |
| Art Director | Adam Dubrueler |
| Copywriter | Tony Krol |
| Head of Production | Erika Madison |
| Agency Producer | Annie Vlosich |
| Chief Executive Officer (CEO) | Franke Rodriguez |
| Account Manager | Elektra O’Malley |
| Account Director | Emily Cook |
| Account Management | Jordy Francescangeli |
| Account Executive | Claudia Giblin |
| Head of Strategy | Laura Rowan |
| Strategy Director | Jeff Beck |
| Communications Planner | Christina Gregory |
| Strategy Director | Madeline Stefan |
| Project Manager | Ash Hess |
| Project Manager | Hannah Welch |
| Business Affairs Manager | Meredith Thornhill |
| Production Company | Morton Jankel Zander (MJZ) |
| Director | Craig Gillespie |
| President | David Zander |
| Executive Producer | Noah Goldsmith |
| Producer | Martha Davis |
| 1st AD | Christian Van Fleet |
| Director of Photography (DOP) | Masanobu Takayanagi |
| Lighting | Ira Boyd |
| Grip | Danny Stephens |
| Production Designer | Jamie Vickers |
| Casting | Nancy Bernal |
| CG Lead | Jeff Lopez |
| VFX Supervisor | Antoine Douadi |
| VFX Creative Director | Gavin Wellsman |
| VFX Executive Producer | Mandy Harris |
| VFX Producer | Ed Rilli |
| Editing Company | WORK Editorial NY |
| Editor | Stewart Reeves |
| Assistant Editor | Chris Wronka |
| Managing Director, Editing | Erica Thompson |
| Editorial Company Executive Producer | Alejandra Alarcon |
| Editorial Producer | Victor Medina |
| Music / Sound Design | One Thousand Birds |
| Managing Director, Music | Kira MacKnight |
| Sound Designer | Hayley Livingston |