| Title | Guide Dogs support |
| Agency | The Gate |
| Campaign | We Find the Way |
| Advertiser | Guide Dogs |
| Brand | Guide Dogs |
| Date of First Broadcast/Publication | 2023 / 3 |
| Business Sector | Disease Awareness, Support Groups & Associations |
| Story | The video tells the story of two brothers growing up together. One of the siblings is impacted by visual impairment as he grows but with the different types of support afforded by Guide Dogs over the years, our hero can be seen thriving in independence and continuing to prank his brother, well into adulthood. |
| Philosophy | The campaign’s casting includes people with lived experience of sight loss, to ensure authentic representation of the organisation’s service users. The production team consulted with Guide Dog inhouse specialists, people with sight loss and Guide Dog users at key stages of the process to ensure the production was fully accessible and the action authentic. |
| Media Type | Television |
| Length | |
| Production (Agency) | Dark Energy Films |
| Editorial | Marshall Street Editors |
| Chief Creative Officer | Lucas Peon |
| Creative Team | Charlie Smith |
| Creative Team | Max Gill-Engel |
| Account Director | Rachel Furness |
| Account Executive | Georgina Smellie |
| Agency Producer | Katy Hampson |
| production director | Arni Thor-Jonsson |
| Producer | Phil Barnes |
| Production Assistant | Jamilla Hardy |
| Executive Producer | Matt Brown |
| Project Manager | Poppy Shafto |
| Post Production/VFX | Creative Outpost |
| Editor | John Mayes |