Marshall Street Editors Insights

The Effie Awards Europe were announced on December 5 during a gala dinner at the historic Maison de la Poste in Brussels. Among the prizes awarded, the Grand Effie went to Aldi UK & Ireland’s entertaining ads featuring Kevin the Carrot, with McCann Manchester as lead agency. read more

  ‘We do things differently on the mountain’. That’s the message at the heart of Coors’ new UK advertising campaign. read more

Une Coupe du Monde de football, à cette saison, a ajouté une petite touche aux habituelles campagnes des fêtes cette année. Vous en trouverez quelques exemples dans notre sélection. read more

The winter World Cup has added an extra element to festive campaigns this year. You’ll find some of them in our round-up. read more

Kevin the Carrot is back for a new adventure for Aldi's Christmas campaign. We had the chance to sit with Jamie Peate, Global Head of Retail Strategy / Head of Effectiveness for UK at McCann Worldgroup, to talk about this year's campaign. read more

Once upon a time advertising agencies just made advertising. But in recent years they have also become R&D departments, laboratories and product developers. For instance, who would have thought th... read more

I’m not a mind reader, but I know what you’re thinking about. You’re thinking about shopping. It’s probably something to do with the time of the year: in theory, Christmas is a period of good cheer and peace on earth – but in practice, it’s all about the gifts.In our time-pressed, crowd-aver… read more

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