| Title | The Inner Battle |
| Agency | Clemenger BBDO |
| Campaign | Bloody Legends |
| Advertiser | New Zealand Transport Agency |
| Brand | Land Transport New Zealand |
| Posted | November 2011 |
| Business Sector | Road Safety |
| Tagline | Bloody Legend |
| Media Type | Television |
| Market | New Zealand |
| Production Company | The Sweet Shop |
| Editing Company | The Butchery |
| Post Production | Toybox |
| Executive Creative Director | Phillip Andrew |
| Copywriter | Bridgid Alkema |
| Copywriter | Mitch Alison |
| Art Director | Bridgid Alkema |
| Agency Producer | Larisa Tiffin |
| Director | Steve Ayson |