Title | Comedy |
Title (original language) | Comédie musicale |
Agency | DDB Paris |
Campaign | Comedy |
Advertiser | Club-Internet |
Brand | Club Internet |
Date of First Broadcast/Publication | 2006 / 2 |
Product | Hot line |
Product (original language) | Hotline |
Business Sector | Internet Service Providers |
Story | Inspired by the consequences for the consumer of an unreachable hotline, the character put into action a mad project: a grandiose musical about a man trying to join his hotline. A very colourful way to illustrate the ravages of the unanswered hotline. |
Story (original language) | Inspiré par les conséquences, pour le consommateur, d'une hotline injoignable, le personnage met en place un projet suprenant: une comédie musicale grandiose où un homme cherche à joindre sa hotline. Un moyen original pour illustrer les ravages causés pour une hotline injoignable |
Philosophy | The films expose the problems using exaggeration and humour, and put forward the ability of Club Internet to answer the consumers needs in relation to the telephone and Internet. |
Philosophy (original language) | Les films exposent les problèmes en utilisant l'exagération et l'humour, mettant en avant la capacité de Club-Internet à répondre aux besoins des consommateurs en matière de téléphone et d'internet. |
Problem | The consumer's experience in the Internet and telephone market with its two central problems, the gigantic bill and the unending wait on the hotline, is put at the centre of the brand message. |
Problem (original language) | L'expérience du consommateur du marché de l'internet et du téléphone, avec ses deux problèmes principaux (une facture énorme et une attente sans fin pour la hotline) sont mis au centre du message de la marque. |
Media Type | Television |
Length | |
Market | France |
Production Company | The Sweet Shop |
Creative Director | Sylvain Thirache |
Creative Director | Alexander Kalchev |
Art Director | Laurent Chéhère |
Copywriter | Olivier Henry |
Director | Steve Ayson |
Agency Producer | Florence Pothiee Sperry |
Strategic Planner | Grégoire Audidier |
Advertising Manager | Michel Mimran |
Advertising Manager | Laurence Vennereau |
Account Executive | Jean Noël |
Account Executive | Thomas Granger |
Account Executive | Olivia Pasquier-Dauguet |