| Title | Helping Clothes |
| Agency | Lowe DraftFcb |
| Campaign | 2nd hand clothes - Humana |
| Advertiser | Humana |
| Brand | Humana |
| Posted | March 2009 |
| Business Sector | Charities, Foundations, Volunteers |
| Tagline | Let your 2nd hand clothes help the 3rd world. |
| Story | In the Humana TV commercial and advertisements, we see how second-hand clothing comes to life and literally helps the Third World with clean drinking water, teaching materials, medical care, agricultural technology, etc. Humana is an organisation which collects clothing for the benefit of development aid. More information on Humana and its projects can be found on the new site: www.humana.nl |
| Problem | To increase name awareness of Humana and ensure that Dutch people all donate clothing for local projects in developing countries. |
| Media Type | Television & Cinema |
| Length | |
| Market | Netherlands |
| Art Director | Maarten Vrouwes |
| Copywriter | Friso Ludenhoff |
| Executive Agency Producer | Peter Burger |
| Director | Ismael Ten Heuvel |
| Production Company | Pink Rabbit |
| Post Production | Condor |
| Special Effects / VFX | Rob’s Propshop |
| Sound Design Company | The Alamo Race Track |
| Sound Design Company | FC Walvisch |
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