Alter Ego Insights

 A mysterious stranger in a tuxedo stands before a crowd of awestruck onlookers. With patter worthy of P.T. Barnum, he presents a ferocious beast secured to the stage by chains: the all-new 2024 Crosstrek Wilderness. That’s the scene that opens the new advertising campaign for Subaru Canada’… read more

  In a new mass campaign, HomeEquity Bank and Zulu Alpha Kilo have tapped trusted Canadian journalist and author Peter Mansbridge to get Canadians to rethink their retirement. read more

La créativité, la responsabilité sociale et environnementale les technologies et l'intelligence artificielle auront été à l'honneur des Cannes Lions 2023. read more

Creative use of data shamed late night video watchers and urged them to buy a new mattress. read more

Des pre-rolls ciblés dans le temps read more

Quelles innovations récompensées à Cannes peuvent avoir un réel pouvoir de transformation sur la publicité. Nous avons sélectionné nos Lions préférés. read more

Which award-winning innovations signal a clear direction for advertising? We pick our favourite Cannes Lions. read more