| Title | Make McChicken Famous |
| Agency | Photoplay Films |
| Campaign | Make McChicken Famous |
| Advertiser | McDonald's |
| Brand | McChicken |
| Date of First Broadcast/Publication | 2022 / 6 |
| Business Sector | Restaurants & Fast Food |
| Tagline | A celebration of all middle children, starting with McDonald’s McChicken. |
| Story | Life for middle children everywhere is tough, so we’re giving them the spotlight for once. Working with DDB Australia creative team, Photoplay / Playtime’s Sarah Adamson taps into her own childhood trauma to bring to life the plight of Middle kids, starting with McDonald’s own overlooked gem, the McChicken. So go on, shout a middle child one today. |
| Media Type | Social Media |
| Length | |
| More Information | https://fb.watch/e3eiAYJlpa/ |
| Production Company | Photoplay Films |
| Chief Creative Officer | Stephen de Wolf |
| Creative Partner | Jack Nunn |
| Director | Sarah Adamson |