| Title | Hellmuth Karasek reviews the IKEA catalogue |
| Agency | Wirz |
| Campaign | Hellmuth Karasek reviews the IKEA catalogue |
| Advertiser | IKEA |
| Brand | IKEA |
| Date of First Broadcast/Publication | 2015 / 8 |
| Business Sector | Drugstores, Specialty Stores |
| Story | The book with the highest run of our time – the IKEA catalogue – is being reviewed bei Hellmuth Karasek, one of the most important and most influential literary critics in the German-speaking countries. |
| Media Type | Web Film |
| Length | |
| Production Company | Bigfish Film Production |
| Executive Creative Director | Livio Dainese |
| Executive Creative Director | Fernando Pérez |
| Creative Director | Caspar Heuss |
| Creative Director | Michael Schmidt |
| Art Director | Luca Schneider |
| Copywriter | Wolfgang Bark |