| Title | ASH |
| Agency | Poulters |
| Campaign | ASH |
| Advertiser | Action on Smoking & Health |
| Brand | ASH |
| Posted | January 2001 |
| Business Sector | Anti-Drug/Alcohol/Tobacco Message |
| Story | ASH is an anti-smoking organization. The "Penalty Death" sticker is a play on the "No Smoking Penalty £100" stickers which appear in a british train carriages. |
| Media Type | Billboard |
| Creative Director | John Dean |
| Copywriter | Maria Prchlik |
| Art Director | Richard Ward |
| Photographer | Nick Meek |
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