| Title | Bus T, Decision |
| Agency | Roose & Partners |
| Campaign | Bus T, Decision |
| Advertiser | SCA Group |
| Brand | Velvet |
| Posted | March 2000 |
| Product | Toilet tissue |
| Business Sector | Hygiene & Personal Care Products |
| Story | VELVET TOILET TISSUE - CREATING A NEW BRAND How do you replace one of the nations best-loved brand names on a lowinterest category product without losing brand share? Roose solved this problem for SCA Hygiene by creating an even more powerful brand icon. The amusing lady featured is a snobbish suburban busybody for whom Velvet toilet tissue is the height of luxury and sophistication. And the consumers love her. In fact, since Kleenex was dropped from the Velvet advertising, far from declining, market share has actually increased. |
| Media Type | Billboard |
| Market | United Kingdom |
| Creative Director | Nick Fordham |
| Copywriter | Karen Duffin |
| Art Director | Richard Ward |
| Photographer | Colin Thomas |
| Actor / Celebrity | Anne Penfold |
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