Jill Pollock, a BUPA Wellness Manager is seen in her real life surroundings. A montage of images and real life scenes illustrate that back care affects over 16 million people a year in the UK, but that appropriate treatment could work wonders. We see Jill at work, interacting with a team of BUPA back specialists as the VO concludes From assessments to treatment to care, we aim to provide a truly personal health service.
Philosophy
The new campaign continues with an emotional brand based message to build on peoples positive feelings towards BUPA by broadening their understanding of what BUPA is as an organisation, what it does (the range of services on offer) and how it does it. By focusing on significant health issues such as Heart and Back care we can impress upon people the full scope and variety of BUPA's services, beyond simply private medical insurance. And by continuing to feature genuine BUPA staff within the commercials, we also give a flavour of the expertise and dedication that exists throughout the organisation.