Title | Broken Down |
Agency | Grey London |
Campaign | Do Summer Your Way |
Advertiser | Kellogg's |
Brand | Pringles |
Date of First Broadcast/Publication | 2021 / 8 |
Business Sector | Potato Chips, Crisps & Crackers |
Philosophy | While there is still much uncertainty around what the remainder of summer 2021 has in store, a new multinational campaign for Pringles, created by Grey London, is set to inspire us to make the most of it – whatever happens. Which is exactly what we see depicted in several short films, where, at first glance, the characters appear to be enjoying “fairly typical” summer pursuits, only for a different reality to emerge. In one, a group of friends seems to be soaking up the rays at a beach when one of them slips off his lilo and into the water while reaching for the Pringles. We then realise they’re not enjoying a seaside holiday but are bobbing about in a city canal, watched over by a disapproving fisherman who does not see the funny side when our hero emerges from the water using two Pringles to make a duck’s beak. Among several other scenarios is a sandy beach which turns out to be a construction site, and the arrival of cocktail hour, but it’s happening on a suburban balcony. The spots all encourage viewers to ‘Do summer your way’, and feature the Pringles ‘Pop, Play, Eat’ strapline. The campaign breaks this month, running on television in 15 markets, and online video in 22 markets. There will also be out-of-home activity across four of Pringles’ key markets. Media planning and buying is by Carat. |
Media Type | Television |
Length | |
Production Company | HunkyDory Films |
Marketing Director | Olga Péré |
Marketing Manager | Stephanie Thys |
Senior Brand Manager | Rui Frias |
Advertising Manager | Chris Wildish |
Advertising Manager | Fergus Brady |
Advertising Manager | Phil Ball |
Advertising Manager | Roisin Devine |
Advertising Manager | Stephen McSweeney |
President & Chief Creative Officer | Laura Jordan Bambach |
Creative Director | Pedro Rosa |
Creative Director | Roberto Kilciauskas |
Creative Team | Matt Kennedy |
Creative Team | Georgia Horrocks |
Creative Team | Max Gill-Engel |
Creative Team | Charlie Smith |
CSO | Raquel Chicourel |
Strategic Planner | Lee Barber |
Strategic Planner | Bhavin Pabari |
Strategic Planner | Gil Caldwell-Dunn |
Business Director | Bridget Yeates |
Business Director | Francesca Philson |
Account Director | Becky Devereux-Pile |
Agency Producer | Sally Miller |
Agency Producer | India Smith |
Assistant Agency Producer | Veronika Dvorska |
Director | Luc Schurgers |
Producer | Doochy Moult |
Producer | John Doris |
Editor | Matt Felstead |
Post Production | Annika Gustavsson |
Post Production | Gramacy Park Studio |
Online Artist | Mark Beardall |
Sound Designer | Zak Kurtha |
Sound Design Company | GPS |
Director of Photography (DOP) | Ian Murray |
Media Agency | Carat |
Client Director | James Morgan |
Planning Partner | Greg Paterson |