Progressive Insurance - "Get Off My Insurance"

Arnold

Arnold Boston, United States

Awards

3421

Brand: Progressive Insurance
Country: United States

Advertiser: Progressive Insurance

Title	Get Off My Insurance
Agency	Arnold
Campaign	Get Off My Insurance
Advertiser	Progressive Insurance
Brand	Progressive Insurance
Date of First Broadcast/Publication	2019 / 6
Product	Insurance
Business Sector	Insurance
Story	Every Father’s Day, fathers across the country receive all kinds of lame gifts from their kids. Neck ties. Shaving kits. And, most famously, bottles of cologne. It’s a yearly indignity made worse by the fact that more and more adult children are living at home well into their twenties, extending the financial burden on their parents. Can you imagine paying for your grown child’s food, water, lodging, and insurance, then receiving a tiny bottle of scented swill in return? So, this year for Father’s Day, we decided to launch a campaign that gave a voice to these frustrated, financially taxed fathers. Adopting the tone and manner of a high fashion cologne campaign, we encouraged grown children to give the Father’s Day gift that Dad himself would ask for, if only he could: get Off My Insurance.
Media Type	Case Study
Length	120 seconds
Audio Post Production	Sound Lounge
Production Company	Station Film
Post Production	EditBar
Post Production	Brickyard VFX
Chief Creative Officer	Icaro Doria
Executive Creative Director	Sean McBride
Creative Director	Nate Donabed
Creative Director	Josh Kahn
Art Director	Ashley Herrin
Art Director	Helen Rieger
Copywriter	Zoe Myers
Agency Producer	Mike Lawson
Strategist	Catherine Sheehan
Managing Director	Vallerie Bettini
Account Manager	Gail Felcher
Account Manager	Aiden Keefer
Director	Brendan Gibbons
Director of Photography (DOP)	Tim Ives
Production Company Producer	Geoff Clough
Editor	Mike Reuter
Sound Designer	Justin Kooy