Progressive insurance - "Old Flame"

Arnold

Arnold Boston, United States

4663

Brand: Progressive insurance
Country: United States

Advertiser: Progressive Insurance

Title	Old Flame
Agency	Arnold
Campaign	Flo & Jon Hamm
Advertiser	Progressive Insurance
Brand	Progressive insurance
Date of First Broadcast/Publication	2022 / 5
Business Sector	Insurance
Philosophy	Progressive Insurance's most dedicated employee, Flo, will reveal a different side of herself in a new advertising campaign launching May 23. The campaign follows Flo navigating an unexpected encounter with an old flame reappearing—Hollywood charmer Jon Hamm. While Jon seems eager to capture her heart, Flo only has room for one love in her life: insurance. Years after their unsuccessful blind date and his subsequent rise to stardom, Jon once again crosses paths with Flo, rekindling his interest and intrigue in the apron-clad insurance maven. The three-part story is the journey of Jon pining for Flo's attention, complete with romantic gestures and unexpected insurance emergencies. All to leave Jon with failed attempts at love and Flo sticking true to herself and offering insurance discounts whenever and however she can. This unlikely pairing and love story arc are a first for Flo and Progressive's line-up of campaigns and characters. Others include the highly successful 'Parentamorphosis' with Dr. Rick, the recently launched Drivers Ed with Ed Helms, and the long-standing Superstore campaign where Flo received her start. "Old Flame", "Table for Two?" and "Hammergency", are focused on Progressive's Home & Auto Savings, and usage-based insurance offering Snapshot, and will be airing throughout May and June across digital channels and national television.
Media Type	Television
Length	40 seconds
Production Company	Station Film
Chief Creative Officer	Sean McBride
SVP, creative director	Josh Kahn
SVP, creative director	Nate Donabed
Creative Director	Thomas Hair
Associate Creative Director	Jamie Malnati
Associate Creative Director	Cynthia Posillico
Associate Creative Director	Patrick Franklin
Art Director	Annie Shepard
Actor / Celebrity	Jon Hamm
Copywriter	Kelsey Calaitges
Copywriter	Matt Kennedy
SVP, Executive Producer	Mike Lawson
Executive Print Producer	Jim Spadafora
Senior Producer	Pat Carney
Assistant Producer	Maria Torres
SVP, Director of Business Affairs	Camara Price
Business Affairs Associate	Leo Do
Chief Client Officer	Val Bettini
Marketing Director	Caroline Kozub
EVP, Brand Strategy Director	Catherine Sheehan
Associate Director, Brand Strategy	Kylee Donovan
Associate Director of Project Management	Eric Rubino
Director	Brendan Gibbons
Editing Company	Union Editorial
Editor	Merritt Duff
Editor	John Ryan Stacom
VFX Company	Brickyard VFX
Sound Design Company	Soundtrack Boston
Sound Engineer	Mike Secher