Craig, an Australian, joins JWT in April 2004 from Saatchi and Saatchi where he was Regional Executive Creative Director for Asia/Africa and based in Hong Kong. Craig held that position for four years from 2000. Between 1999 and 2000 he was Executive Creative Director of Saatchi in Singapore.
Craig, who is an entrepreneur by nature, started his advertising career in Sydney by launching his own agency ? Davis Green in 1989. After ten successful years, Craig sold his shares in the company, which had by then evolved into Doorley Abram Davis and Chapman.
During his time with Saatchi, Craig was instrumental in driving their Asian network to the number one creative network in the region. In 2002, Ad Age Global named him as one of the top 100 advertising people for his ?dynamism, creativity, innovation, daring and leadership.? In February 2004 the publication Campaign Brief Asia named him Advertising Person of the Year.
In addition to leading his region in the creative stakes, Davis? own work as a Creative Director and Writer has been repeatedly recognized at Cannes, D&AD, the One Show, Clio and the Gunn Report.