| Title | Tough |
| Agency | Doner |
| Campaign | Toughest - Casio Electronics |
| Advertiser | Casio Electronics |
| Brand | G-Shock |
| Posted | April 2004 |
| Product | Tough Solar |
| Business Sector | Watches |
| Tagline | The Toughest Watch of all Time |
| Philosophy | Prejudice. G Shock watches are fashion accessories. They're about as tough as jelly babies: one bump and they're knackered. Truth. Don't you believe it, these watches are torture tested. Let's put it this way: you have a disagreement at work and get thrown through a plate glass window onto the street two stories below. You might go home in a dustbin liner, but your next of kin would still have a watch that told perfect time. |
| Media Type | |
| Market | United Kingdom |
| Creative Director | Paul Cardwell |
| Creative Director | Nick Scott |
| Photographer | Mike Parsons |
More Work
SEE ALLTwo Nights
- BRAND:
- Blockbuster
- AGENCY:
- Doner
Beatles
- BRAND:
- Threadneedle
- AGENCY:
- Doner
Elephants
- BRAND:
- London Pride
- AGENCY:
- Doner
Fork & Asparagus
- BRAND:
- Carlton Food Network
- AGENCY:
- Doner
Whatever you do, take Pride
- BRAND:
- London Pride
- AGENCY:
- Doner