Seth joined Publicis as President and Executive Creative Director in June, 1987 and was promoted to his current post in 1997. While at Foote Cone Belding/San Francisco prior to joining Publicis, he created The California Raisin Board campaign, "I Heard It Through The Grapevine." Previously, he spent seven years at Lowe-Marschalk in New York where he created the award winning "Alex the Dog" campaign for Stroh's Beer. Seth's many creative credits include Clios, One Show Gold, a Gold Effie, a Silver Lion at the Cannes Film Festival, and being selected an AdWeek All Star on three coasts.