| Philosophy | HARIBO, the UK’s number one sweet confectionery brand, is marking a decade of its iconic ‘Kids’ Voices’ advertising by launching a brand new instalment, created by Quiet Storm, the independent agency behind the strategy. ‘Fishing’ takes us to the Scottish Highlands, where we meet two grizzled fishermen on a boat in the middle of a loch. Little is happening in terms of their catch but, in classic ‘Kids’ Voices’ style, things brighten up when one offers the other a pack of HARIBO Starmix, instantly inspiring a moment of childlike happiness. When the second fisherman takes a HARIBO Happy-Cola, he contemplates its fish-catching potential. “It’s shiny,” he says, “a-a-and … fishes like shiny”. But he is less keen when his friend points out that a pair of green HARIBO Goldbears looks like the Loch Ness monster, insisting that Nessie isn’t real. When his friend teasingly asks: “Are you scared of it?”, his anxious tone contradicts his response: “Noooooo!” ‘Fishing’ was created and produced in-house by Quiet Storm, with Creative Director Seb Jamous directing the film as well as writing it and Trevor Robinson. HARIBO’s last UK ‘Kids’ Voices’ ad, ‘Police’, broke in 2020. |
