| Title | Upgrade Challenge |
| Agency | FRED & FARID Shanghai |
| Campaign | Upgrade Challenge |
| Advertiser | Air France |
| Brand | Air France |
| Date of First Broadcast/Publication | 2015 / 1 |
| Business Sector | Airlines, Airports, Railways, Bus Lines, Ferries & Cruises |
| Tagline | #UPGRADECHALLENGE |
| Story | See what happens at the boarding gate with Air France when you least expect it! To celebrate the arrival of our new Business cabins in Asia, we turned the 15 minutes before boarding into a real time competition to win… an instant upgrade into Business! |
| Media Type | Digital |
| Length | |
| Executive Creative Director | Farid Mokart |
You might also like...
More Work
SEE ALLThe Unknown Face
- BRAND:
- Historial de la Grande Guerre
- AGENCY:
- FRED & FARID Paris
The Social Dishwashing
- BRAND:
- Mapa Spontex
- AGENCY:
- FRED & FARID Paris
Libé des réfugiés
- BRAND:
- Libération
- AGENCY:
- FRED & FARID
Diesel Jogg Jeans Responsive Lookbook
- BRAND:
- Diesel
- AGENCY:
- FRED & FARID Shanghai
Polluted Drawing
- BRAND:
- CCTV
- AGENCY:
- FRED & FARID Shanghai
#NaissanceDunPoulainEnDirect
- BRAND:
- Equidia
- AGENCY:
- FRED & FARID
Treasure Today
- BRAND:
- MEMORIESLAB
- AGENCY:
- FRED & FARID
Great Warm-Up Cup
- BRAND:
- The North Face
- AGENCY:
- FRED & FARID Shanghai
#24SOCIALRACE
- BRAND:
- Porsche (China) Motors LTD
- AGENCY:
- FRED & FARID Shanghai