| Title | #24SOCIALRACE |
| Agency | FRED & FARID Shanghai |
| Campaign | #24HSOCIALRACE |
| Advertiser | Dr. Ing. h.c. F. Porsche AG |
| Brand | Porsche (China) Motors LTD |
| Date of First Broadcast/Publication | 2014 / 6 |
| Business Sector | Sport Cars |
| Story | To announce Porsche's return to the legendary race, the 24 Hours of Le Mans, Fred & Farid Shanghai produced the first ever 24-hour Social Race between two major social media platforms, Twitter against Weibo; USA against China. Only one rule: 'the more you tweet our hashtag, the faster you race' |
| Media Type | Case Study |
| Length | |
| Executive Creative Director | Farid Mokart |
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