Heinz Ketchup - "Pour Perfectly"

Rethink Communications Inc.

Rethink Communications Inc. Montreal, Canada

6121

Title	Pour Perfectly
Brief	The smack, the shake, the roll, or maybe a butter knife? What’s the best way to get Heinz ketchup out of its glass bottle? People have been seeking the answer for years. Now finally they have it. The Heinz Pour Perfect Bottle is a limited edition bottle with a label that indicates the perfect pouring angle. At last, the famously slow-moving condiment can be enjoyed a little sooner.
Agency	Rethink Communications Inc.
Campaign	Pour Perfectly
Advertiser	Kraft Heinz
Brand	Heinz Ketchup
Posted	November 2019
Business Sector	Mayonnaise, Ketchup, Mustards
Story	The smack, the shake, the roll, or maybe a butter knife? What’s the best way to get Heinz ketchup out of the glass bottle? People have been searching for the answer for years. We decided to give them one.We created the Heinz Pour Perfect Bottle, a limited edition glass bottle with an updated label to guide people to the perfect pouring angle. Finally, our famously slow-moving condiment can be enjoyed a little sooner.
Media Type	Case Study
Executive Creative Director	Chris Staples
Executive Creative Director	Ian Grais
Creative Director	Mike Dubrick
Creative Director	Joel Holtby
Creative Director	Aaron Starkman
Creative Director	Christina Yu
Art Director	Hayley Hinkley
Copywriter	Jacquelyn Parent
Illustrator	Erin Maguire
Strategist	Sean McDonald
Strategist	Julian Morgan
Production Company Producer	Alex Butt
Production Coordinator	Spencer J. Houghton
Print Producer	Narine Artinian