East West Supermarket - "Embarassing Plastic Bags"

Rethink Communications Inc.

Rethink Communications Inc. Vancouver, Canada

2616

Title	Embarassing Plastic Bags
Brief	We all forget our reusable bags from time to time. In an effort to make customers think twice about absent-mindedly taking a single-use bag, the agency worked with East West Market to redesign its plastic bags. All the new bags looked as though they'd come from other, more embarrassing stores. Through the power of design (and bag shaming), the agency and store we were able to spark a worldwide conversation about single-use plastic.
Agency	Rethink Communications Inc.
Campaign	Embarassing Plastic Bags
Advertiser	East West Supermarket
Brand	East West Supermarket
Posted	November 2019
Business Sector	Drugstores, Specialty Stores
Story	We all forget our reusable bags from time to time.In an effort to help customers think twice about absentmindedly taking a single-use bag, we worked with East West Market to redesign their plastic bags. We created new bags that look like they come from other, more embarrassing stores.Through the power of design (and potential embarrassment), we were able to spark a conversation around the world about single-use plastic.
Problem	Specialty Grocery Store in Vancouver, British Columbia.
Media Type	Case Study
Creative Director	Leia Rogers
Creative Director	Ian Grais
Creative Director	Chris Staples
Art Director	Sheldon Rennie
Copywriter	Thom Peters
Copywriter	John Eresman
Designer	Sheldon Rennie
Production Company Producer	Kerry Bhangu
Strategist	Darren Yada
Strategist	Aliz Tennant
Strategist	Samantha Cheng
Account Manager	Tianna Fung