Volkswagen Trucks - "Test Track"

AlmapBBDO

AlmapBBDO São Paulo, Brazil

3732

Title	Test Track
Agency	AlmapBBDO
Campaign	Volkswagen Trucks: Test Track
Advertiser	Volkswagen Group
Brand	Volkswagen Trucks
Date of First Broadcast/Publication	2018 / 4
Business Sector	Trucks, Pick-Up Trucks
Story	Everybody knows how to put four elephants inside a VW Beetle. But how about fitting an entire test track inside a single VW truck? "Test Track" – created by AlmapBBDO – proves that it can be done. For the spot, a test track was custom built to be functional for performance and, when disassembled, to fit inside the cargo compartment of the vehicle. All obstacles were projected and built according to a volumetric study. The assembling of the parts – shown in fast-forwarded reverse – was all choreographed following the structure of Korsakov's song "Flight of the bumblebee". To get it right, the truck had to be loaded 37 times. The making of shows the details of the production design.
Media Type	Web Film
Length	54 seconds
Chief Creative Officer	Luiz Sanches
Executive Creative Director	Bruno Prosperi
Creative Director	Rynaldo Gondim
Art Director	Paulinho Ribeiro
Creative Team	Tales Bahu
Creative Team	Vinicius Valeiro
Executive Producer	Luiz Braga
director	Dulcídio Caldeira