Title | Spectacular Bodies |
Agency | Publicis London |
Campaign | Spectacular Bodies |
Advertiser | Hayward Gallery |
Brand | Spectacular Bodies Exhibition |
Posted | October 2000 |
Business Sector | Culture, Leisure & Sport |
Story | The ad illustrates the collision of art and science in a fascinating and graphic way. We see a young man pulling off his shirt but instead of uncovering the expected 'body beautiful' he actually reveals his body to be half healthy flesh and half wax écorché, a sculpture of a flayed human body. |
Media Type | Billboard |
Market | United Kingdom |
Creative Director | Gerry Moira |
Copywriter | Rob Janowski |
Art Director | Keith Courtney |
Photographer | Masaud Golsorkhi |