JANSSEN - "6 Minutes Together"

McCann Health

McCann Health Tokyo, Japan

Awards

1888

Brand: JANSSEN
Country: Japan

Advertiser: Janssen Pharamaceuticals

Title	6 Minutes Together
Brief	"6 Minutes Together" is an original music playlist designed together with a PAH specialist, aiming to transform the 6 minutes of despair into 6 minutes of positivity. By collaborating with Spotify, forty artists in Japan and around the world including OASIS, QUEEN, and Diana Ross, have offered their 6-minute songs. Every song has the exact Beats Per Minute to match patients’ walking speed. The playlist also includes a 6-minute original audio recording of medical tips for PAH patients by a PAH specialist, Professor Tamura. The playlist also gained endorsement by one of Japan’s most well-known artists, Yo Hitoto, who wrote a new song, "6 Minutes" for PAH patients specially in the playlist.The potential of music as prescription for patients’ emotions.
Agency	McCann Health
Campaign	6 Minutes Together
Advertiser	Janssen Pharamaceuticals
Brand	JANSSEN
Posted	November 2021
Business Sector	Health & Pharmaceutical Products
Story	PAH (Pulmonary Arterial Hypertension) is a fatal rare disease that makes it difficult for oxygen to be properly distributed through the body, causing patients to feel short of breath even when walking. Whilst PAH can't be cured, it can be treated. To optimize treatment, the patient's condition is monitored regularly through the '6-minute walk test'. This 6 minute is a suffocating, desperate and lonely process that reminds patients of their fatal destiny, and some patients are reluctant or even refuse to take the test. Janssen Pharma which provides its treatment drug ‘Opsumit’ for PAH decided to stand up to the situation to provide a solution beyond medicine.
Media Type	Case Study
Global Chief Creative Officer	Matt Eastwood
Executive Creative Director	Shunsuke Kakinami
Creative Director	Mai Kaneda
Art Director	Akira Takahashi
Senior Creative Producer	Daisuke Ishiguro
Account Executive	Mariko Oshima
Strategic Planner	Shiori Miura
PR Planner	Shiori Miura
Strategic Planner	Kenta Yoshida
Digital Producer	Akiko Takahashi
Senior Account Manager	Toshiaki Tachimura
Senior Business Director	Hiroyuki Baba
Translator	Chiaki Kobayashi
Media Planner	Rie Ota
Music Video Director	Ryo Ichikawa
Camera Director	Ryo Ichikawa
Production Company Producer	Gentaro Kakesu
Production Manager	Akira Tsuyama
Wardrobe / Stylist	Saori Iguchi
Offline Editor	Shinsaku Kamimura
Online Editor	Riku Kiyozuka
Casting	Kouko Takahashi
Illustrator	Megumi Goto
PR Planner	Saki Iwamoto
PR Planner	Sakiko Oya
Artist	Yo Hitoto
Music Composer	Tatsuro Mashiko
Music Aranger	Yo Tomi