| Title | A drop of possibilities (st English) |
| Agency | McCann Health |
| Campaign | A drop of possibilities |
| Advertiser | Shanghai Blood Center |
| Brand | Shanghai Blood Center |
| Date of First Broadcast/Publication | 2021 / 4 |
| Business Sector | Blood/Organ Donation |
| Story | Blood is in great demand, especially during COVID. But due to quarantine and safety concerns, blood donations have dropped rapidly. Many people are also not willing to give blood because they can’t see the outcome of their actions, or don’t think the problem concerns them. How could we increase blood donation in Shanghai at this difficult time? |
| Media Type | Digital |
| Length | |
| President | Connie Lo |
| Global Chief Creative Officer | Matt Eastwood |
| Creative Director | Samson Du |
| Executive Creative Director | Pierre Loo |
| Art Director | Jerry Lee |
| Creative Director | Tommy Cheung |
| Art Director | Tracy Tang |
| Art Director | Jai-Jun Sun |
| Account Director | Elaine Gao |
| Account Manager | Mandy Zhou |
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