Before joining Apple, Tor Myhren was Chief Creative Officer of Grey New York.The E*TRADE Baby, the Oprah car giveaway, Obama's astoundingly viral "Race Switch" poster, making Ellen DeGeneres a CoverGirl at age 50, The Apprentice episode that sold out a year's supply of the Pontiac Solstice in 41 minutes, and the "Cadillac Under 5" Film Festival at Sundance are some examples of Tor's culturally relevant work.Tor was named to the Crain's Business Journal prestigious "40 Under 40" list. He was also placed along with James Cameron, Dave Eggers, Spike Jonze and Lady Gaga to the elite Creativity 50 list, honoring the 50 most influential creative minds of 2010. Tor finished his first feature-length documentary film, City Lax: An Urban Lacrosse Story which aired on ESPN, and just won the Grand Jury Prize for Best Documentary and the coveted Audience Award at this year's Sonoma International Film Festival.Before Grey, Tor was ECD of Leo Burnett Detroit, CD at TBWA/Chiat/Day in Los Angeles, and opened WONGDOODY/ LA. He has won almost every major creative award in the industry.Tor loves basketball, and played for Occidental College in Los Angeles (Barack Obama's alma mater). A sports journalist by trade, Tor stumbled into advertising with a portfolio filled with only short stories and poetry. His favorite life experience was taking five months off work (twice) to travel around the world (twice). He married Tomoko Higuchi in Kyoto (once).