Title | Landlady |
Agency | McCann London |
Campaign | Latin Spirit in Everyone - Bacardi |
Advertiser | Bacardi-Martini |
Brand | Bacardi Breezer |
Date of First Broadcast/Publication | 2000 / 3 |
Business Sector | Alcoholic |
Story | A suspicious landlady is seen interviewing 3 prospective male tenants. They squirm awkwardly whilst we are shown a series of wild, colourful scenes that divulge their true latin spirit. |
Philosophy | Dramatise the quality of Bacardi Breezer through scenarios that demonstrate that beneath an apparently harmless exterior lies real latin spirit. |
Problem | Build awareness amongst 18-24 year old consumers. |
Media Type | Television |
Length | |
Market | United Kingdom |
Creative Director | Luke White |
Copywriter | Mike Statham |
Art Director | Chris McDonald |
Agency Producer | Petrina Kilby |
Director | Howard Greenhalgh |
Production Company | Goldman Films |