Petrina Kilby
Agency Producer at Agile Films
London, United Kingdom
TitleLandlady
Agency
Campaign Latin Spirit in Everyone - Bacardi
Advertiser Bacardi-Martini
Brand Bacardi Breezer
Date of First Broadcast/Publication 2000 / 3
Business Sector Alcoholic
Story A suspicious landlady is seen interviewing 3 prospective male tenants. They squirm awkwardly whilst we are shown a series of wild, colourful scenes that divulge their true latin spirit.
Philosophy Dramatise the quality of Bacardi Breezer through scenarios that demonstrate that beneath an apparently harmless exterior lies real latin spirit.
Problem Build awareness amongst 18-24 year old consumers.
Media Type Television
Length
Market United Kingdom
Creative Director Luke White
Copywriter
Art Director
Agency Producer
Director
Production Company

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