| Title | In-Laws |
| Agency | McCann London |
| Campaign | Latin Spirit in Everyone - Bacardi |
| Advertiser | Bacardi-Martini |
| Brand | Bacardi Breezer |
| Date of First Broadcast/Publication | 2000 / 8 |
| Business Sector | Alcoholic |
| Story | A sheepish looking girl is being interrogated by her boyfriend's mother meanwhile we are given glimpses of her true wild, latin spirit. |
| Philosophy | Dramatise the quality of Bacardi Breezer through scenarios that demonstate that beneath an apparently harmless exterior lies real latin spirit. |
| Problem | Build awareness amongst 18-24 year old consumers. |
| Media Type | Television |
| Length | |
| Market | United Kingdom |
| Creative Director | Luke White |
| Copywriter | Colin Selikow |
| Art Director | Bill Thompson |
| Agency Producer | Petrina Kilby |
| Director | Howard Greenhalgh |
| Production Company | Goldman Films |
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