| Title | Tennis Ball |
| Agency | WCRS |
| Campaign | Tennis Ball |
| Advertiser | BMW |
| Brand | BMW |
| Posted | March 2000 |
| Business Sector | Cars |
| Tagline | The Ultimate Driving Machine |
| Story | A tennis ball is thrown into the air, as it starts to fall, a tennis racket hits it. We follow the ball as it sweeps round towards us. On reaching the centre of the screen it dissolves through to become the rear wheel of a BMW M Coupé which then powers off. A voice over says that the best way to deliver power is from behind, thats why all BMWs have rear-wheel-drive |
| Media Type | Television |
| Length | |
| Market | United Kingdom |
| Production Company | Ridley Scott Creative Group |
| Creative Director | Leon Jaume |
| Associate Creative Director | Rooney Carruthers |
| Copywriter | Rooney Carruthers |
| Art Director | Rooney Carruthers |
| Agency Producer | Richard Firminger |
| Director | Adrian Moat |
More Work
SEE ALLRun London
- BRAND:
- Mayor of London Campaign
- AGENCY:
- WCRS